trim

Editors

• Paul Hardcastle

  • ASOS 'My Style is Never Done'

  • Johnson & Johnson 'Nurses Change Lives'

  • Ancestry 'Greatness'

  • Apple 'Stroll'

  • Uber 'Boxes'

  • Nike 'What Will They Say About You?'

  • American Family 'Dad'

  • Waitrose 'Coming Home'

  • Honda 'Dream Makers'

  • Mercedes 'Time To Look Up Again'

  • Volvo 'Made By People'

  • Audi 'Mechanics'

  • 3 Mobile 'The Loneliest Whale'

  • Assassin's Creed 'Black Flag'

  • IKEA 'Happy Inside'

  • Happiness 'All Apologies'

  • Philips 'Carousel'

• Tom Lindsay

  • Saam Farahmand 'Drama'

  • Nike 'Aleksandr Maltsev Never Asks'

  • O2 'Breathe It All In'

  • Libresse '#BloodNormal'

  • AT&T 'Surprise'

  • Lurpak 'Master Food In A Hurry'

  • Powerade 'Ankles'

  • Gap 'Summer 2018'

  • Hennessy 'A New Further'

  • Virgin Media 'Be The Fastest'

  • San Miguel 'A Life Well Lived'

  • National Lottery 'Heroes Return'

  • Sport England 'This Girl Can'

  • Paolo Nutini 'Iron Sky'

  • Catch Me Daddy

  • Black Mirror 'Crocodile'

• Dominic Leung

  • BMW 'The 8'

  • Nike 'Just Do It: Caster Semenya'

  • I.O.C. 'Become The Light'

  • Mini 'The Faith Of A Few'

  • Bose 'Get Closer'

  • M&S 'Spend It Well'

  • S7 Airlines 'Cosmonaut'

  • Lexus 'Extraordinary'

  • John Smith's 'Only Ordinary By Name'

  • Guinness 'Paint The Town Black'

  • Chambord 'Because There Is No Reason'

  • Cravendale 'The Milk Drinkers'

  • Hurts 'Lights'

• Ross Hallard

  • Schwartz 'Unleash Flavour'

  • Rexona 'Everyday Athletes'

  • Agoda 'Land Diver'

  • Macmillan 'Blizzard'

  • Budget Cars 'Budget And Go'

  • Allstate 'We Still Climb'

  • FDA 'The Real Cost: Found It'

  • Nowness 'Mine'

  • Miike Snow 'My Trigger'

  • Chemical Brothers 'Sometimes I Feel So Deserted'

• Thomas Grove Carter

  • FIFA 19 'Champions Rise'

  • Nike 'Never Ask'

  • Honda 'The Other Side'

  • Volvo 'Favourite Things'

  • Smart Energy 'Powering Britain'

  • Audi 'Everyday Extremes'

  • Birds Eye 'Garden Peas'

  • Perrier 'Hot Air Balloons'

  • Amstel 'Pass It On'

  • Canon ‘Skijoring’

  • Alt J 'Deadcrush'

  • Major Lazer 'Light It Up'

• Leila Sarraf

  • Rimowa 'Never Still Ft. Adwoa Aboah'

  • Adidas 'Creativity Gets You Noticed' (feat. Tango Squad)

  • Smirnoff 'We're Open' - Jeffrey Jewell

  • H&M 'Mix Up Look Sharp'

  • Canon '365 Days Of Summer'

  • H&M 'Lady Like'

  • Rudimental 'Feel the Love'

  • Radiohead 'Lotus Flower'

  • Björk 'Arisen My Senses'

  • Nokia Music 'That B.E.A.T.' Trailer

• Vid Price

  • Amnesty ‘We Have the Will to Win / On a la Rage de Vaincre’

  • Nike 'This Is Us'

  • Adidas 'Speedfactory'

  • RBS 'Good People'

  • Audi 'Going Home'

  • Squarespace 'Make It - Danny'

  • McDonalds 'We Are Awake'

  • McLaren 'New Ground'

  • BBC 'Love Love Love'

  • Nissan GT-R 'Embrace The Myth'

  • WWF - Will Young 'What The World Needs Now'

  • Mura Masa ft Octavian 'Move Me'

• Fouad Gaber

  • Calvin Klein '#mycalvins Justin Bieber'

  • Wärtsilä 'An Oceanic Awakening'

  • Sainsbury's 'What's For Dinner?'

  • The FA 'For Girls'

  • Paddy Power 'Surveillance Guy'

  • Converse x JW Anderson

  • Made to Measure 'Slender Bodies'

  • Boiler Room 'Stay True Portugal'

  • Everything is Recorded ft. Obongjayar & Kamasi Washington ‘She Said’

  • Objekt 'Radical Hardcore'

  • Elton John 'Tiny Dancer'

  • Mura Masa ft. A$AP Rocky 'Love$ick'

  • Chaka Khan 'Like Sugar'

• Gus Herdman

  • Compare The Market 'Hooray'

  • Nike Argentina 'Pollo'

  • Compare The Market 'Manners Maketh Meerkat'

  • Vitamin Water 'It'

  • Prada 'Luna Rossa'

  • Paddy Power 'Husband Removal'

  • Compare The Market 'All By Myself'

  • BBC 1xtra 'Hoodie'

  • Red Stripe 'Make Music In The Corner Shop'

  • IKEA 'Pussy People'

• Elise Butt

  • Berlei 'Womankind'

  • Stella McCartney 'POP Fragrance'

  • Kirin J Callinan 'You Think You're A Man'

  • Audi 'Cooling Down'

  • Hennessy 'Made Of Precision'

  • Tesco 'Food Love Stories: Birdie'

  • Kasabian 'You're In Love With A Psycho'

  • Bose 'Get Closer'

  • Mura Masa 'The Making Of, Part 1'

  • Tech Will Save Us 'Side Effects'

Work

• BMW 'The 8'

  1980’s Italy, Casuals, Globalisation. It’s Daniel Wolfe’s love letter to the Paninari in a new ad for BMW.
  
  Director: Daniel Wolfe @ FIFA 19 'Champions Rise'

  FIFA’s back again, this time with a BRTHR-directed, acid drenched, visual explosion of retina burning colours and brain scrambling visual effects.
  
  Dire...

• Johnson & Johnson 'Nurses Change Lives'

  Nicolai Fuglsig presents a beautifully shot and heartfelt story for Johnson & Johnson about nursing throughout the ages.
  
  Director: Nicolai Fuglsig @

• Global Goals 'The Future Is Now'

  Global Goals shines a light on the influential girls and young women campaigning for change across the globe.
  
  Director: Natalie Rae @ Nike 'Just Do It: Caster Semenya'

  In the wake of the uncompromising Colin Kaepernick ad comes Nike’s new film showcasing the story of Caster Semenya, who is battling the IAAF about the definition ...

• Rimowa 'Never Still Ft. Adwoa Aboah'

  Bringing new meaning to ‘celebrating in style’, Rimowa marks its 120th year with a campaign that would make any hypebeast froth at the mouth.
  
  Directed...

• AT&T 'Surprise'

  Daniel Wolfe’s new work for AT&T throws vastly opposing Hollywood genres together to create cinematic mashups. This spot recreates a classic romantic moment of lo...

• Chaka Khan 'Like Sugar'

  Chaka, Chaka, Chaka, Chaka Khan Chaka Khan, Chaka Khan, Chaka Khan.
  
  Director: Kim Gehrig @

• Arcade Fire 'MONEY + LOVE'

  EVERYTHING NOW! EVERYTHING YOU (don’t) NEED, NOW! Try our new and improved Arcade Fire™ with added legal requirements and branding. Terms and conditions apply, ...

• Gap 'Meet Me In The Gap'

  Kim Gehrig re-invents the wheel with her fresh spin on the OG of moving image: The Zoetrope. Taking this early Victorian tabletop entertainment and scaling it up to...

• Adidas x Ssense 'Infinite Silence'

  This short film collaboration between writer / director Max Luz and poet / musician Kojey Radical speaks to the need for genuine human connection in the internet er...

• Volvo 'Favourite Things'

  𝘙𝘢𝘪𝘯𝘥𝘳𝘰𝘱𝘴 𝘰𝘯 𝘳𝘰𝘴𝘦𝘴 𝘢𝘯𝘥 𝘸𝘩𝘪𝘴𝘬𝘦𝘳𝘴 𝘰𝘯 𝘬𝘪𝘵𝘵𝘦𝘯𝘴.
  𝘙�...

• Björk 'Arisen My Senses'

  Emerging in this video from an alien-slug cocoon, Icelandic artist Björk is no stranger to the strange. Artist Jesse Kanda was the brainchild behind this slimy spe...

• Volkswagen 'Kids' Dreams'

  Kids don’t dream of a Volkswagen, thankfully some Adults do. A heartwarming film, directed by Sebastian Strasser at Anorak, puts daydreaming kids into the limeli...

• Black Mirror 'Crocodile'

  2018 starts with the hotly-anticipated new season of Charlie Brooker's Black Mirror. The third episode ‘Crocodile’, arguably the darkest ever made, was cut by T...

•  ‘Sway’

  ‘Sway’ is the Christmas offering from Apple. Set on the snowy streets of Prague, a real-life married couple defy gravity while dancing through a winter wonderla...

• Just Eat ‘The Magical World Of Just Eat’

  Academy’s Si & Ad have delivered some musical magic in the form of an all-singing-all-dancing spot for Just Eat. Enlisting the help of our friends at Soundtree Mu...

• I.O.C. 'Become The Light'

  By dropping athletes onto the surface of an off-world planet (New Zealand) and sculpting alien landscapes with drone-mounted lighting, Jaron Albertin has transforme...

• Assassin's Creed 'I Am'

  Daniel Wolfe has constructed an entire world in his latest work for Ubisoft. Enlisting over 200 extras (plus several species of animals) the Moroccan desert is tran...

• Adidas 'Speedfactory'

  Designed to live on the SPEEDFACTORY MICROSITE (+ cinema screens), this film is relatively unburdened by ...

News

Archive

• Uber 'Boxes'

  In this world of ever increasing cars and bad drivers, sometimes we all long for a little personal space on the roads.
  
  That’s not something you're g...

• Libresse '#BloodNormal'

  In an ideal world this campaign wouldn't exist because it would be normal to openly discuss something that affects half of the population every month. Unfortunately...

•  'Roll'

  Paul Hardcastle & Sam Brown are on a 'Roll' with a sequel (of sorts) to their elegant and gravity-defying AirPods debut film ‘Stroll’.
  
  This time pro-...

• Mini 'The Faith Of A Few'

  Plucky British Icon crosses the channel to triumph over the Europeans by beating them at their own game. No, not a Boris Johnson fantasy but the true story of the M...

• Adidas 'Creativity Gets You Noticed'

  Tango Squad. You won't have heard of them because Adidas developed this micro-influencer network on dark social (Messenger / Snapchat), establishing a direct & priv...

• At Dawn

  In 2015, Ollie Wolf sat down with Rory Hill and together they decided to write a film about the experiences of Rory’s Grandfather in the Second World War. Two yea...

• Berlei 'Womankind'

  What better way to debut Elise’s reel on our site than with this bold, humorous and honest launch film for Berlei’s new line WOMANKIND.
  
  Created almos...

• Honda 'Dream Makers'

  Who better to direct Honda "Dream Makers" than the dreamy dream team of Mike and Jim from Time Based Arts.
  
  This satisfying peek behind the curtain at t...

• Alt J 'Deadcrush'

  Young Replicant envisages a future in which a supercomputer has conjured up Alt J's dead crushes: Sylvia Plath, Anne Boleyn and Lee Miller.
  
  Lenses spin,...

• Made to Measure 'Slender Bodies'

  It’s a year without Prince and Bowie already - Dear Mr Quistgaard eloquently captures how life goes on without them in this glamorous tribute of sequins and stile...

• Kasabian 'You're In Love With A Psycho'

  Kasabian are back with a controversial new video that sees the band caught up in a psychiatric ward, channeling the likes of 'One Flew Over the Cuckoos Nest'. Blur...

• Nike 'What Will They Say About You?'

  Amazing what sitting in a basement room in Amsterdam eating cookies with a lovely bunch of people can achieve. Not only did the team create their own language, sip ...

• Sport England 'This Girl Can: Phenomenal Women'

  ‘This Girl Can’ is back, two years after breaking the internet (before breaking the internet was a thing). Nearly 3 million women were inspired to get moving by...

• S7 Airlines 'Cosmonaut'

  AG Rojas' meditative film for S7 Airlines has just been nominated for a DGA award. The rebranded Russian airline engaged the services of the Amsterdam branch of one...

• Smirnoff 'We're Open'

  In Zachary Heinzerling’s new campaign for Smirnoff, Swedish-Iranian musician Nadia Tehran is taking the cool kids out on the raz. This spirited doc-style spot, cu...

• Mura Masa ft. A$AP Rocky 'Love$ick'

  Yoni Lappin uncovers a world not often seen outside the hackneyed estates of London in this new promo for Mura Masa ft A$ap Rocky. It tells a story of (street cast)...

• Khruangbin ‘Two Fish And An Elephant’

  Long time friend of Trim Scott Dungate swaps out his CD whip and picks up the directing bow with a music video telling a story about closure, pain, bittersweet reme...

• Lurpak 'Game On'

  Instagram culture has reduced our meals to a boastful timeline of #omnomnoms. In his new creation for Lurpak, Daniel Wolfe seeks to blow apart the endless hashtags ...

• Boiler Room 'Stay True Portugal'

  Lisbon is changing. There's a deep hum, thumping from the towering heights of the bairros. A powerful, vibrant movement of African-influenced music is flourishing. ...

• Miike Snow 'My Trigger'

  Following the success of “Genghis Khan”, coming up with a sequel (or prequel as some would argue) was a big ask. Not the case for the Doff/Hallard duo as they h...

• Tomorrowland 'Infected By Music'

  CANADA™ bring an explosion of furry cool to the international trance convention that is Tomorrowland. Like a hallucinogenic Mexican wave, a hairy pandemic sweeps ...

• Audi 'Everyday Extremes'

  In a market where lack of imagination means many car advertisers have defaulted to running Top Gear-esque motor porn, respect to Audi for commissioning conceptual w...

• Volvo 'Made By People'

  As an antidote to all the venomous Brexit talk, Adam Berg's new film for Volvo takes a more positive view of what modern society looks like. Edited by Paul Hardcast...

• Virgin Media 'Be The Fastest'

  "Do you know what 9.58 seconds feels like? It feels like this…” Seb Edwards’ new heart-pumping Virgin Media spot takes us into the mind of Usain Bolt. Tom Lin...

• Metronomy 'Old Skool'

  Metronomy’s new single brings with it a more focussed approach to upbeat, funky pop. An injection of scratching from the renowned Mix Master Mike adds to the part...

• Hennessy 'A New Further'

  Director: Daniel Wolfe @ Anonymous I Somesuch
  Director of P...

• BBC Three 'Educate'

  Director: Max Weiland @ Somesuch
  Producer: Noreen Khan
  Edit...

• Powerade 'Churn'

  Director: Daniel Wolfe @ Anonymous
  Producer: Grace Bodie

• Catch Me Daddy

  After a year touring the festival circuit beginning with an impressive Ca...

• Chemical Brothers 'Sometimes I Feel So Deserted'

  Director: Ninian Doff @ Pulse
  Producer: Rik Green
  Editor: Ross Hallard
  Label: ...

• Audi 'Mechanics'

  Cinematic. The c-word is much overused but rarely achieved in advertising. Sebastian Strasser, however, delivers cinematic by the truckload. Which is apt for his zo...

• Wilkinson 'Hopelessly Coping'

  Alex Hulsey's endearing and naturalistic video for Wilkinson's "Hopelessly Coping" skilfully evokes the melancholy of growing up and finding your place in the world...

• Sport England 'This Girl Can'

  So we kick off 2015 with some realness from Kim Gehrig, in a first of its kind campaign for Sport England.
  
  #ThisGirlCan encourages women to dust off the...

• Royal London 'Ye Old Pensions'

  With exquisite comic timing, our time travelling bard tells tales of cheese obsessed vikings, amazing turnips, The Black Death and child labour. All whilst trying n...

• Honda 'The Other Side'

  Please don't watch the passive trailer posted here but go play with the official interactive film on Paolo Nutini 'Iron Sky'

  Following the world premiere of Catch Me Daddy at C...

• Arcade Fire 'We Exist'

  It's a rare and wonderful thing when a band, Label and director all share the ambition to take a risk and create something different, as is the case with David Wils...

• Playstation 'Infamous: Second Son'

  Set in a Bergian dystopia where the Department of Unified Protection (DUP), an elite army of killer clowns, try to defend themselves from the awesome street artist ...

• One Giant Leap

  Whilst everyone else was opening their Christmas presents, Seb Edwards was toiling away on a rooftop in Thailand. His ad for everyone’s favourite French Crocodile...

• Miike Snow 'Genghis Khan'

  Ninian Doff and Ross Hallard pair up again for Miike Snow’s latest hit. Breaking down the conventions of a Bond meta-narrative, Adam Jones and Edward Haynes-Neary...

• Boom Appétit

  Our favourite polymath director Chris Cairns has aimed his laser focus at spice merchants Schwartz, creating an explosive and beautifully controlled piece that fire...

• Tesco Finest 'Haddock' & 'Grissini'

  We can't say that smoked haddock and breadsticks are regular items on our shopping list but they sure are now. The wonderful Kim Gehrig has just directed two mouth...

• Vodafone 'Add Power To Your Life'

  We were trying to figure out why this guy has so many SIM cards and decided he must be a drug dealer who has been getting high on his own supply. His new "product"...

• Tinie Tempah feat. 2 Chainz 'Trampoline'

  Grab a fistful of magic jumping beans and wash em down with a nice cuppa jelly, because Tinie Tempah is back with a fresh look (presumably with clothes from his aun...

• Tesco #LoveEveryMouthful

  Daniel Wolfe is back with this kaleidoscopic new spot for Tesco. From broad beans & pancetta to the humble jacket potato, this tumblr-esque rush of food porn will i...

• Coke 'Burn'

  Jaron Albertin merged the art of free running with a magically projected yet dangerously real world, as the broken bones can attest. It begins balanced on a knife e...

• 55DSL 'Italy, Texas: Wild Souls in the hot, blind earth'

  Shot in the sleepy, sun scorched town of Italy, Texas and cut in the freezing winter grime of London, England - Aoife and Tom put together this charming tale of the...

• Samsung 'King Of The City'

  Samsung 'King Of TV City' 2013 got off to an explosive start for Paul Hardcastle with this finely crafted film for Samsung, that is almost as epic as the Bond villa...

• Atoms For Peace 'Ingenue'

  This was a bittersweet experience for many reasons but mostly because this is the last we're going to see of Garth at Trim, before he relocates to Paris to work on ...

• Infinity Ink 'Infinity'

  As Trim's resident raver* and bon viveur, Leila Sarraf was the obvious choice to deliver Dawn Shadforth's wonky kitchen sink drama for Infinity Ink. Buried away in ...

• Brother 'Printer Orchestra'

  Chris Cairns was back at Trim working with Ross Hallard to create this beep-tastic version of Dylan's 'The Times They Are A-Changin' by the Brother Printer Orchestr...

• Three 'The Pony'

  Some months ago, using Tom Lindsay as bait, we lured Dougal Wilson away from his Soho hunting grounds to work on some hot pony action for Three Mobile. The team at ...

• Vodafone 'WOW'

  Director: Sebastian Strasser @ Radical Berlin
  Agency: Jung Von Matt
  Editor: Paul Hardcastle...

• Nokia Music 'That B.E.A.T'

  Director: Abteen Bagheri @ Somesuch & Co.
  Editor: Leila Sarraf...

• Come To Harm

  Director: Borkur Sigthorsson
  Film Co: B Pictures & Republik Film
  Editors: Tom Lindsay & Ross Hallard...

• Treacle Jr.

  Director: Jamie Thraves
  Film Co: Soda Pictures
  Editors: Tom Lindsay & Ross Hallard...

• These New Puritans 'Elvis'

  Director: Saam Farahmand
  Label: Domino
  Editor: Tom Lindsay...

• NSPCC 'Four Hours Old'

  Director: Yann Demange @ Stink
  Agency: Inferno
  Editor: Paul Hardcastle...

• Grinderman 'Heathen Child'

  Director: John Hillcoat
  Label: Mule
  Editor: Tom Lindsay...

• The Shoes 'Stay The Same'

  Director: Daniel Wolfe @ Somesuch & Co.
  Label: Gum Label
  Editor: Tom Lindsay...

• Capri Sun 'Cybear'

  Director: NE-O @ Skunk
  Agency: Saatchi NY
  Editor: Dominic Leung...

• Cheryl Cole 'Three Words'

  Director: Saam Farahmand
  Label: Fascination / Polydor
  Editor: Tom Lindsay...

• Plan B 'Stay Too Long'

  Director: Daniel Wolfe @ Partizan
  Label: 679 / Atlantic
  Editor: Dominic Leung...

• Netflix 'Beaver'

  Director: Smith & Foulkes @ Nexus
  Editor: Paul Hardcastle...

• The Cube '360'

  Director: Ben Dawkins @ Stink
  Agency: Oglivy Shanghai
  Editor: Paul Hardcastle...

• O2 'Curiousity'

  Director: Adam Berg @ Stink Germany
  Agency: VCCP Germany
  Editor: Paul Hardcastle...

• Youngs 'Side By Side'

  Director: Arno Salters @ Stink
  Agency: Mother
  Editor: Paul Hardcastle...

• Ambrosia 'Picnic'

  Directors: The Pelorian Brothers @ Blink
  Agency: DARE
  Editor: Dominic Leung...

• Mercedes 'Passing Through'

  Director: Adam Berg @ Stink
  Agency: Merkley + Partners
  Editor: Paul Hardcastle...

• BBC 1Xtra 'Get 1Xtra'

  Director: Unknown @ Passion
  Agency: Karmarama
  Editor: Gus Herdman...

• Dulux 'Walls'

  Director - Adam Berg
  Production Company - Stink
  Edited by Paul Hardcastle...

• If 'Toy Shop'

  Director: Adam Berg @ Camp David
  Agency: Forsman & Bodenfors
  Editor: Tom Lindsay...

• Kopparberg 'Find'

  Director: Daniel Wolfe @ Partizan
  
  Editor: Tom Lindsay...

• PG Tips 'When Monkey Met Al'

  Director: Garth Jennings @ Hammer and Tongs
  Agency: Mother
  Editor: Dominic Leung...

• Bacardi 'Global Legals'

  Director: Johnny Kelly @ Nexus Productions
  Agency: Y&R New York
  Editor: Paul Hardcastle...

• Mercedes 'Unchained'

  Director: Adam Berg @ Stink
  Agency: Merkley + Partners
  Editor: Paul Hardcastle...

• Compare The Market 'Taxi'

  Director: Tim Hope @ Passion Pictures
  Agency: VCCP
  Editor: Paul Hardcastle...

• Ubisoft 'Assasins Creed'

  Director: The Vikings @ Friend
  Editor: Paul Hardcastle...

• Radiohead 'Lotus Flower'

  Director: Garth Jennings @ Hammer & Tongs
  Label: XL Recordings
  Editor: Leila Sarraf...

• Ballantines T Shirt OS 'The Pitch'

  Director: Kim Gehrig @ Somesuch & Co
  Agency: Work Club
  Editor: Tom Lindsay...

• Nine Black Alps 'Bitter End'

  Director: Terry Hall @ Love
  Label: Island
  Editor: Paul Hardcastle...

• Adidas 'Handbags For Feet'

  Director: Ben Dawkins
  Agency: 180 Amsterdam
  Editor: Paul Hardcastle...

• Rudimental 'Feel The Love'

  Director: Bob Harlow @ Somesuch & Co
  Label: Asylum, Black Butter
  Editor: Leila Sarraf...

• Prada Spring 2011 Campaign

  Director: James Lin
  Agency: DJA
  Editor: Paul Hardcastle...

• The Vaccines ' Noorgard'

  Director: Bob Harlow @ Somesuch & Co
  Label: Columbia
  Editor: Tom Lindsay...

• Anchor 'Paradise City'

  Director: Stylewear @ Stink
  Agency: CHI
  Editor: Paul Hardcastle...

• Oasis 'Falling Down'

  Director: W.I.Z @ Factory Films
  
  Editor: Tom Lindsay...

• Get Your Edge Back

  Director: Arno Salter
  Production Company/Agency: Stink Digital
  Editor: Gus Herdman...

• Toyota GT86 'The Real Deal'

  Director: Adam Berg @ Stink
  Agency: Saatchi & Saatchi London
  Editor: Paul Hardcastle...

• Daughn Gibson 'Another Hell'

  Inspired by the LP All Hell, Saam Farahmand's film for Daughn Gibson intertwines elements of multiple tracks from the album to create a burning soundscape. Shot in ...